Prime rib deserves better, and this Table 40–crusted version proves it. What begins as a simple roast transforms into a show-stopping holiday centerpiece layered with whole-herb Italian flavor, garlicky richness, and the unmistakable depth of our chef-crafted blend. With Table 40 Seasoning adding bright, herbaceous balance and Maitre d’ Butter melting into the roast for added richness, this recipe tastes like a classic steakhouse feast — but even more aromatic.
What makes it shine is the way the flavors build as the roast cooks. The herbs crisp into an irresistible crust, the butter bastes the meat as it roasts, and the juices concentrate into a savory, silky finish. It comes together with minimal prep, but the flavor feels slow-built and intentional, exactly what a holiday dinner deserves.
Ingredients
- 1 standing rib roast (4–6 lbs), bone-in
- 3–4 tablespoons Table 40 Seasoning
- 2 teaspoons Sergio’s Seasoning (optional, for added savoriness)
- 3 tablespoons Maitre d’ Butter, softened
- 1–2 tablespoons olive oil
- Sergio's Seasoning to taste
Directions
- Prep the roast: Pat the prime rib dry and score the fat cap lightly. Rub the entire surface with olive oil, then season generously with salt, pepper, and Table 40. For added depth, sprinkle in a touch of Sergio’s.
- Build the crust: Spread the softened Maitre d’ Butter over the surface of the roast. This helps the herbs crisp beautifully while adding richness that melts into every slice.
- Roast slowly: Place the prime rib in a roasting pan and cook at 250°F until the internal temperature reaches your desired doneness (about 115–118°F for medium-rare after resting). Low roasting ensures even cooking and preserves the meat’s tenderness.
- Finish with high heat: Increase the oven to 500°F and roast for 8–10 minutes until the herb crust becomes deeply golden and aromatic.
- Rest and serve: Let the roast rest for at least 20 minutes before slicing. Spoon any pan drippings over the sliced meat — they’re pure flavor.
Serving Tips
- Holiday centerpiece: This prime rib stands on its own, but pairing it with roasted potatoes or green beans seasoned with Table 40 creates a cohesive holiday spread.
- Sandwich ready: Leftovers (if you have them) make incredible French dip sandwiches or open-face toast with a smear of Maitre d’ Butter.
- Gift it: Wrap a jar of Table 40 with the printed recipe for a thoughtful, flavor-forward host gift that feels effortless and elevated.
Why the Blend Matters
Table 40 brings whole-herb Italian flavor to the crust that hydrate as the roast cooks, creating an herb layer that’s crisp on the outside and flavorful throughout. Sergio’s adds extra savoriness that rounds out the herbs without overpowering them. Together, they elevate the richness of the beef and the buttery crust, creating a layered, aromatic roast without any complicated prep.
A New Holiday Classic
A great prime rib should feel special, and this one does. With bold flavor, simple steps, and our signature blends doing the heavy lifting, it turns a traditional holiday roast into something unforgettable — no fuss, no tricks, just pure, crave-worthy flavor worthy of a celebration.






